MetroWest JCC West Orange, New Jersey The Ask The Details My Involvement The Ask As PR Coordinator and then the Director of Marketing/Public Relations at MetroWest JCC, I spearheaded marketing and communications efforts for North America’s fourth-largest Jewish community center. The Details Upon joining in 2000, the marketing department lacked clear brand guidelines and structured marketing processes, with limited staffing resources comprising only a Director, a part-time graphic designer, a part-time writer, and additional consultants. By the time of my departure in 2013, I had expanded the department to include three graphic designers, a part-time digital consultant, and a part-time writer. During my tenure, I oversaw the introduction of two new websites and successfully integrated the JCC into the social and digital landscape, including Facebook and Google PPC. I also led the marketing and branding for a $15 million campus construction and renovation project. One of my key achievements was establishing and implementing a defined brand identity, which significantly enhanced the organization’s visibility and consistency in messaging. This included all branding and marketing for: 10,000-square-foot fitness and wellness center Indoor aquatics center with two 25-yard pools 40-acre summer day camp 20,000-square-foot early childhood center 350-seat theater and cultural arts center Café, senior center, children’s activities, and special events Membership initiatives. $15.5 million Renovation & Construction project I spearheaded the marketing and branding for the $15.5 million renovation and expansion project at JCC MetroWest. This involved creating a distinct R&E brand, keeping members informed, updating the public, and attracting new prospects throughout construction (members, early childhood, summer camps, etc.). The project, completed in June 2007, encompassed nearly the entire facility renovation, adding a 365-space parking garage, a 10,000-square-foot fitness center, a 20,000-square-foot early childhood center, and a two-story atrium with a kosher café. My Involvement Strategy: marketing plans for membership, fitness, events, summer camp, preschool, center for the artsBrand: creation, implementation, managementContent: web, blog, email, print collateral, presentations, radio scripts, organic social, DM, advertising, signageLiaison: senior leadership, board members, staffManagement: team, project, budgetSocial: strategy, content, graphics Tools: Microsoft Suite, Constant Contact, InDesign, EasyProjects, Google Analytics, Google PPC, Web (custom CMS)Training: marketing, email, Canva, webWeb: wireframe, content, launch, management
Category: Brand
Glazer JCC & Cohn Campus
Glazer JCC & Cohn Campus Tampa, Florida The Ask The Details My Involvement Glazer JCC Cohn Campus The Ask Timeline: May 2016-May 2022; Construction & Presale, Opening & Operations Provide pre-sale, opening, and operational marketing strategy and implementation, budget management and forecasting to drive member prospects for the fitness center in the newly constructed Bryan Glazer Family JCC; provide operational marketing strategy and implementation, and budget management for the second location, JCC on the Cohn Campus. The Details This JCC project spanned from construction/presale to opening/operations, with the goal of developing and implementing a comprehensive marketing strategy to drive member prospects for the fitness center within the newly renovated historic Fort Homer Hesterly Armory while also impacting membership at the Cohn Campus. My Involvement Strategy: marketing plans for pre-sale, opening/launch, operations, eventsBrand: implementation and managementContent: web, blog, email, print collateral, presentations, radio scripts, organic social, DM, advertising, signageCreate: print collateral (flyers to signage), social, presentationsLiaison: senior leadership, account, staff, teamManagement: account, project, budgetSocial: strategy, content, graphics Glazer JCC The Bryan Glazer Family Jewish Community Center opened in December 2016 to serve as a hub for the larger Tampa community. Located in the historic Fort Homer Hesterly Armory, the center renamed in 2023 to the Shanna and Bryan Glazer JCC, comprises more than 100,000 square feet of health and fitness facilities, recreation, visual and performing arts, a business accelerator, aquatics center, senior living center, teen programming, family services, a food bank, and also offers a variety of virtual programming for all ages. Cohn Campus The Glazer JCC sister site is JCC on the Cohn Campus, a 21-acre facility that is home to family services, community programming, a well-established preschool, assisted living residences, and a large fitness and aquatics center with multiple outdoor athletic fields and courts and a childcare center.
Mercy Fitness Center
Mercy Fitness Center Edmond, Oklahoma The Ask The Details My Involvement The Ask As part of the Exos Marketing team, provide marketing strategy and support in partnership with Mercy Marketing and Exos staff, managing a promotions budget averaging $96,000 yearly. Focus on retaining 2,500 members and attracting new member prospects to the 50,000-square-foot state-of-the-art facility. The Details I joined this account in October 2019 to rebuild leadership relationships and manage the marketing strategy. I oversaw internal and external communications, digital advertising, website management, and brand and reputation management for Mercy Fitness Center. From 2019 until the spring of 2020, our efforts paid off, earning the trust of the General Manager, who relied on our guidance during the COVID-19 shutdowns and reopening. Despite the Mercy healthcare system’s resilience during the pandemic, budget cuts reduced our involvement. Currently, we focus on providing strategy, website maintenance and updates, Google Ads, and email newsletters. My Involvement Strategy: marketing plans for operations, eventsBrand: implementation and managementContent: web, blog, email, print collateral, presentations, organic social, DM, advertising, signageLiaison: account, staff, RWC teamManagement: account, project, budgetSocial: strategy, content, graphics Tools: Google Suite, Basecamp, Canva, WordPressWeb: content, management