Category: Brand

Health First Fitness Club Chula Vista, California The Ask The Details My Involvement The Ask Timeline: January 2018-September 2022; Construction & Presale, Opening & Operations Create and establish the brand for a new wellness and aquatics club on the Southwestern College campus in Chula Vista, California. Develop and implement pre-sale, opening, and operational marketing strategies to attract and retain members from the College campus and surrounding community. The Details As the lead of the RWC team, acting as the Exos marketing arm, I spearheaded the establishment and promotion of the Health First Fitness Club (HFFC) to Southwestern students, faculty, staff, and community members. This comprehensive effort included creating the brand and voice for HFFC and developing all necessary marketing collateral for presale, opening, and operations. Leading the RWC marketing team, I oversaw the production of (and created content for) a wide range of materials, including facility signage and banners, organic and paid social media content on Facebook and Instagram, Google digital ads, a new website, and various printed materials such as direct mailers, brochures, flyers, rack cards, and guest passes. My Involvement Strategy:  marketing plans for pre-sale, opening, launch, operations, eventsBrand:  creation, implementation, and managementContent:  web, print collateral, organic and paid social, DM, Google digital ads, advertising, signageLiaison:  client, staff, teamManagement:  client, project, RWC teamTools:  Google Suite, Basecamp, Canva, WordPressWeb: wireframe, content, launch

Community Calls Bergen County, New Jersey The Ask The Details My Involvement The Ask Timeline: September 2023-Present Create and establish the brand for a newly launched social action organization.   community-calls.org The Details Working with the founder of Community Calls, I spearheaded the brand discovery and creation process, oversaw the development of graphic and style guidelines, logos, and Canva templates, as well as creating content, and managing the website build plus social media launch (web and social in process). Once again, the focus is on empowering the client with tools to independently manage their marketing efforts.   My Involvement Brand:  creationContent:  webLiaison:  client, teamManagement:  client, project, budgetTools:  Google Suite, Basecamp, Canva, WordPress Web: wireframe, content, launch

Children’s Health Dallas, Texas The Ask The Details My Involvement The Ask Timeline: April 2023-September 2023 Develop a microsite for Children’s Health team members and partners integrating Exos, the Exos Fit app, and other wellness opportunities at the Dallas and Plano campuses. www.livewellexos.com The Details As the Exos marketing lead, I served as the intermediary between Exos leadership, the on-site team, and the Children’s project and marketing team. This involved navigating diverse perspectives and merging two distinct brand standards to develop the microsite’s layout and content. To facilitate the approval process amid challenges, I created a Canva layout to visually represent the site’s outline, providing stakeholders with a clearer understanding of the proposed content structure. Additionally, collaboration with the RWC Creative development team was crucial for website construction. My Involvement Brand:  implementation and managementContent:  webLiaison:  client, staff, teamManagement:  projectTools:  Google Suite, Basecamp, Canva, WordPressWeb: wireframe, content, launch