Brand Archives - Page 4 of 4

San Francisco, California The Ask The Details My Involvement The Ask Timeline: May 2019-January 2021 Develop and execute a pre-sale and opening marketing strategy to engage residents and attract prospects from the surrounding community. The goal was to drive participation in fitness, social, cultural, and recreational activities, and to encourage membership at the newly constructed Byer Square. Unfortunately, the COVID-19 pandemic ended our partnership and reframed how SFJL could operate Byer Square for the next few years. The Details I provided a comprehensive pre-sale and opening marketing strategy, along with engaging content, to draw residents and prospects to this unique 30,000-square-foot Community Center. Despite the unforeseen challenges posed by COVID-19, which ultimately ended our collaboration, the initial strategy laid a strong foundation for community engagement and participation at Byer Square. My Involvement Brand: implementation and managementContent: web, digital brochure (flip book), brochuresLiaison: senior leadership, client, teamManagement: projectTools: Google Suite, Basecamp, WordPressWeb: content

Florida: Bloomingdale, Carillon, Cheek Powell, Palm Harbor The Ask The Details My Involvement The Ask Timeline: January 2018-October 2019; Construction & Presale, Opening & Operations The BayCare Bloomingdale project spanned from construction & presale to opening & general operation, with the goal of developing and implementing a comprehensive marketing strategy to drive member prospects for the fitness center within the newly constructed Bloomingdale HealthHub. Simultaneously, the operational marketing plans and implementation for three other BayCare fitness center locations (Carillon, Cheek Powell, and Palm Harbor) were managed. The Details The scope involved collaborating with Exos regional and location leadership along with BayCare leadership and marketing teams to devise a strategy and budget. This included overseeing the creation of various promotional materials, direct mail series, print and display ads, emails, internal and external signage, radio scripts, and organic social content. A notable achievement was the successful advocacy for a unique brand identity for the fitness center, resulting in a refreshed and customized appearance distinct from BayCare’s strict brand guidelines. My Involvement Strategy: marketing plans for pre-sale, opening, launch, operationsBrand: creation, implementation, and managementContent: email, print collateral, presentations, radio scripts, organic social, DM, advertising, signageLiaison: senior leadership, team, RWCManagement: account, brand, project, budgetTools – Google Suite, BasecampTraining – marketing, email, Canva, web