Mercy Fitness Center Edmond, Oklahoma The Ask The Details My Involvement The Ask As part of the Exos Marketing team, provide marketing strategy and support in partnership with Mercy Marketing and Exos staff, managing a promotions budget averaging $96,000 yearly. Focus on retaining 2,500 members and attracting new member prospects to the 50,000-square-foot state-of-the-art facility. The Details I joined this account in October 2019 to rebuild leadership relationships and manage the marketing strategy. I oversaw internal and external communications, digital advertising, website management, and brand and reputation management for Mercy Fitness Center. From 2019 until the spring of 2020, our efforts paid off, earning the trust of the General Manager, who relied on our guidance during the COVID-19 shutdowns and reopening. Despite the Mercy healthcare system’s resilience during the pandemic, budget cuts reduced our involvement. Currently, we focus on providing strategy, website maintenance and updates, Google Ads, and email newsletters. My Involvement Strategy: marketing plans for operations, eventsBrand: implementation and managementContent: web, blog, email, print collateral, presentations, organic social, DM, advertising, signageLiaison: account, staff, RWC teamManagement: account, project, budgetSocial: strategy, content, graphics Tools: Google Suite, Basecamp, Canva, WordPressWeb: content, management
Category: Email
Canton Heights Dental
Canton Heights Dental Canton, Georgia The Ask The Details My Involvement The Ask Timeline: November 2019-March 2020 Create a new website along with create and execute a marketing plan to reach new clients and retain current and past clients. www.cantonheightsdental.com The Details The approach involved collaborating with the staff to develop a simple marketing plan. This plan encompassed the creation of a new website, including content development and SEO/keyword research, alongside outreach tactics such as direct mail, email campaigns, and organic social media. Importantly, the objective was to empower the team to independently sustain marketing efforts in the long term. However, the project faced challenges due to the onset of the COVID-19 pandemic, leading to adjustments in the original scope. Despite this, marketing assistance and advice were provided during the initial stages of the pandemic. This included communication with clients and discussions with the lead staff on strategy needs. At that time, efforts were directed toward educating staff and providing content for retention and winback email campaigns. The highlight of the project was the successful launch of the new website, despite the unforeseen circumstances. My Involvement Strategy: marketing plans for current and prospective clientsContent: web, blog, emailLiaison: senior leadership, staff, teamManagement: account, client, projectTools: Google Suite, Basecamp, WordPressTraining: marketing, email, webWeb: wireframe, content, launch
BayCare
Florida: Bloomingdale, Carillon, Cheek Powell, Palm Harbor The Ask The Details My Involvement The Ask Timeline: January 2018-October 2019; Construction & Presale, Opening & Operations The BayCare Bloomingdale project spanned from construction & presale to opening & general operation, with the goal of developing and implementing a comprehensive marketing strategy to drive member prospects for the fitness center within the newly constructed Bloomingdale HealthHub. Simultaneously, the operational marketing plans and implementation for three other BayCare fitness center locations (Carillon, Cheek Powell, and Palm Harbor) were managed. The Details The scope involved collaborating with Exos regional and location leadership along with BayCare leadership and marketing teams to devise a strategy and budget. This included overseeing the creation of various promotional materials, direct mail series, print and display ads, emails, internal and external signage, radio scripts, and organic social content. A notable achievement was the successful advocacy for a unique brand identity for the fitness center, resulting in a refreshed and customized appearance distinct from BayCare’s strict brand guidelines. My Involvement Strategy: marketing plans for pre-sale, opening, launch, operationsBrand: creation, implementation, and managementContent: email, print collateral, presentations, radio scripts, organic social, DM, advertising, signageLiaison: senior leadership, team, RWCManagement: account, brand, project, budgetTools – Google Suite, BasecampTraining – marketing, email, Canva, web