Email Archives - Page 3 of 3

Fort Worth, Texas The Ask The Details My Involvement Links The Ask Timeline: January 15-January 31, 2024 The project with American Airlines focused on updating their monthly fitness email newsletter to align with the company’s brand guidelines. The task involved a tight timeline of two weeks. The Details Efforts were concentrated on immersing myself in the style and content guidelines specific to American Airlines. Subsequently, the newsletter content was overhauled, a new design concept was outlined, and guidance was provided to the graphic designer to develop two versions of a refreshed monthly newsletter template on HubSpot. All these tasks were completed while adhering to timeline and budget constraints. In the first three months of utilizing the template, staff reported zero edits from the American Airlines marketing team. My Involvement Strategy: emailContent: emailLiaison: account team, RWCManagement: brand, budget, projectTools: Google Suite, Basecamp, HubSpot Links Hubspot Email Template

Jacksonville, Florida The Ask The Details My Involvement Links The Ask Timeline: October 2023-Present The Alleon Group engagement aimed to align the leadership team with a marketing strategy geared towards enhancing visibility, boosting brand awareness, and generating new client leads. The approach taken involved breaking down the marketing efforts into manageable phases, adopting a slower pace to suit the client’s preferences. The Details The marketing strategy prioritized elevating brand recognition and positioning the client as a trusted advisor within their industry. This was executed through initiatives such as increasing engagement on LinkedIn and monthly blog articles while ensuring consistency in branding elements and messaging. Additionally, efforts were made to track the outcomes of these strategies, resulting in a notable increase in social media presence. In three months, total engagement was up 5,300%, page views were up by 263%, and followers were up 900%. My Involvement Strategy: marketing planContent: web, blog, emailLiaison: senior leadershipManagement: account, projectsSocial: LinkedIn & Facebook strategy, content, graphicsTools: Social Pilot, WordPress, Constant Contact, Microsoft 365, LinkedIn, Canva Links Website: www.allenongroup.com+ Home content+ Resources added sections + content+ Four-Step Process added page + content+ 2024 Postal Rates added page + content Blog Posts:+ 4 for 2024 – Challenges for the Print and Mail Business+ 4 for 2024 – #1 How to Engage a Comprehensive Perspective+ 4 for 2024 – Client Success Stories Using a Comprehensive Perspective [Aug 8, 2024]+ Transform Your Business with Alleon’s Four-Step Process [Aug 1, 2024] LinkedIn+ Alleon Group