Glazer JCC & Cohn Campus Tampa, Florida The Ask The Details My Involvement Glazer JCC Cohn Campus The Ask Timeline: May 2016-May 2022; Construction & Presale, Opening & Operations Provide pre-sale, opening, and operational marketing strategy and implementation, budget management and forecasting to drive member prospects for the fitness center in the newly constructed Bryan Glazer Family JCC; provide operational marketing strategy and implementation, and budget management for the second location, JCC on the Cohn Campus. The Details This JCC project spanned from construction/presale to opening/operations, with the goal of developing and implementing a comprehensive marketing strategy to drive member prospects for the fitness center within the newly renovated historic Fort Homer Hesterly Armory while also impacting membership at the Cohn Campus. My Involvement Strategy: marketing plans for pre-sale, opening/launch, operations, eventsBrand: implementation and managementContent: web, blog, email, print collateral, presentations, radio scripts, organic social, DM, advertising, signageCreate: print collateral (flyers to signage), social, presentationsLiaison: senior leadership, account, staff, teamManagement: account, project, budgetSocial: strategy, content, graphics Glazer JCC The Bryan Glazer Family Jewish Community Center opened in December 2016 to serve as a hub for the larger Tampa community. Located in the historic Fort Homer Hesterly Armory, the center renamed in 2023 to the Shanna and Bryan Glazer JCC, comprises more than 100,000 square feet of health and fitness facilities, recreation, visual and performing arts, a business accelerator, aquatics center, senior living center, teen programming, family services, a food bank, and also offers a variety of virtual programming for all ages. Cohn Campus The Glazer JCC sister site is JCC on the Cohn Campus, a 21-acre facility that is home to family services, community programming, a well-established preschool, assisted living residences, and a large fitness and aquatics center with multiple outdoor athletic fields and courts and a childcare center.
Category: Social
Mercy Fitness Center
Mercy Fitness Center Edmond, Oklahoma The Ask The Details My Involvement The Ask As part of the Exos Marketing team, provide marketing strategy and support in partnership with Mercy Marketing and Exos staff, managing a promotions budget averaging $96,000 yearly. Focus on retaining 2,500 members and attracting new member prospects to the 50,000-square-foot state-of-the-art facility. The Details I joined this account in October 2019 to rebuild leadership relationships and manage the marketing strategy. I oversaw internal and external communications, digital advertising, website management, and brand and reputation management for Mercy Fitness Center. From 2019 until the spring of 2020, our efforts paid off, earning the trust of the General Manager, who relied on our guidance during the COVID-19 shutdowns and reopening. Despite the Mercy healthcare system’s resilience during the pandemic, budget cuts reduced our involvement. Currently, we focus on providing strategy, website maintenance and updates, Google Ads, and email newsletters. My Involvement Strategy: marketing plans for operations, eventsBrand: implementation and managementContent: web, blog, email, print collateral, presentations, organic social, DM, advertising, signageLiaison: account, staff, RWC teamManagement: account, project, budgetSocial: strategy, content, graphics Tools: Google Suite, Basecamp, Canva, WordPressWeb: content, management
BayCare
Florida: Bloomingdale, Carillon, Cheek Powell, Palm Harbor The Ask The Details My Involvement The Ask Timeline: January 2018-October 2019; Construction & Presale, Opening & Operations The BayCare Bloomingdale project spanned from construction & presale to opening & general operation, with the goal of developing and implementing a comprehensive marketing strategy to drive member prospects for the fitness center within the newly constructed Bloomingdale HealthHub. Simultaneously, the operational marketing plans and implementation for three other BayCare fitness center locations (Carillon, Cheek Powell, and Palm Harbor) were managed. The Details The scope involved collaborating with Exos regional and location leadership along with BayCare leadership and marketing teams to devise a strategy and budget. This included overseeing the creation of various promotional materials, direct mail series, print and display ads, emails, internal and external signage, radio scripts, and organic social content. A notable achievement was the successful advocacy for a unique brand identity for the fitness center, resulting in a refreshed and customized appearance distinct from BayCare’s strict brand guidelines. My Involvement Strategy: marketing plans for pre-sale, opening, launch, operationsBrand: creation, implementation, and managementContent: email, print collateral, presentations, radio scripts, organic social, DM, advertising, signageLiaison: senior leadership, team, RWCManagement: account, brand, project, budgetTools – Google Suite, BasecampTraining – marketing, email, Canva, web