Mercy Fitness Center Edmond, Oklahoma The Ask The Details My Involvement The Ask As part of the Exos Marketing team, provide marketing strategy and support in partnership with Mercy Marketing and Exos staff, managing a promotions budget averaging $96,000 yearly. Focus on retaining 2,500 members and attracting new member prospects to the 50,000-square-foot state-of-the-art facility. The Details I joined this account in October 2019 to rebuild leadership relationships and manage the marketing strategy. I oversaw internal and external communications, digital advertising, website management, and brand and reputation management for Mercy Fitness Center. From 2019 until the spring of 2020, our efforts paid off, earning the trust of the General Manager, who relied on our guidance during the COVID-19 shutdowns and reopening. Despite the Mercy healthcare system’s resilience during the pandemic, budget cuts reduced our involvement. Currently, we focus on providing strategy, website maintenance and updates, Google Ads, and email newsletters. My Involvement Strategy: marketing plans for operations, eventsBrand: implementation and managementContent: web, blog, email, print collateral, presentations, organic social, DM, advertising, signageLiaison: account, staff, RWC teamManagement: account, project, budgetSocial: strategy, content, graphics Tools: Google Suite, Basecamp, Canva, WordPressWeb: content, management
Category: Strategy
Learning With Iva
Learning with IVA Richmond, California The Ask The Details My Involvement The Ask Timeline: July 2020-December 2020 Learning with IVA engaged me in a small business strategy initiative, seeking assistance to define and formalize their brand identity and clarify their focus as a startup education consultant. The Details During this period, I contributed to the development of a simple yet comprehensive brand strategy for IVA. This involved defining the company’s purpose, values, voice/personality, target audience, and guidelines for the brand. By establishing a clear brand foundation, the aim was to provide IVA with a strong framework for future growth and communication efforts. However, the project was put on hold in December before proceeding to the next phase, which would have involved crafting a detailed marketing plan, creating graphics, and developing content. My Involvement Strategy: marketing plans Brand: standards created Management: account, client, project, budgetTools: Microsoft 365
Health First Fitness Club
Health First Fitness Club Chula Vista, California The Ask The Details My Involvement The Ask Timeline: January 2018-September 2022; Construction & Presale, Opening & Operations Create and establish the brand for a new wellness and aquatics club on the Southwestern College campus in Chula Vista, California. Develop and implement pre-sale, opening, and operational marketing strategies to attract and retain members from the College campus and surrounding community. The Details As the lead of the RWC team, acting as the Exos marketing arm, I spearheaded the establishment and promotion of the Health First Fitness Club (HFFC) to Southwestern students, faculty, staff, and community members. This comprehensive effort included creating the brand and voice for HFFC and developing all necessary marketing collateral for presale, opening, and operations. Leading the RWC marketing team, I oversaw the production of (and created content for) a wide range of materials, including facility signage and banners, organic and paid social media content on Facebook and Instagram, Google digital ads, a new website, and various printed materials such as direct mailers, brochures, flyers, rack cards, and guest passes. My Involvement Strategy: marketing plans for pre-sale, opening, launch, operations, eventsBrand: creation, implementation, and managementContent: web, print collateral, organic and paid social, DM, Google digital ads, advertising, signageLiaison: client, staff, teamManagement: client, project, RWC teamTools: Google Suite, Basecamp, Canva, WordPressWeb: wireframe, content, launch