Strategy Archives - Page 6 of 6

Florida: Bloomingdale, Carillon, Cheek Powell, Palm Harbor The Ask The Details My Involvement The Ask Timeline: January 2018-October 2019; Construction & Presale, Opening & Operations The BayCare Bloomingdale project spanned from construction & presale to opening & general operation, with the goal of developing and implementing a comprehensive marketing strategy to drive member prospects for the fitness center within the newly constructed Bloomingdale HealthHub. Simultaneously, the operational marketing plans and implementation for three other BayCare fitness center locations (Carillon, Cheek Powell, and Palm Harbor) were managed. The Details The scope involved collaborating with Exos regional and location leadership along with BayCare leadership and marketing teams to devise a strategy and budget. This included overseeing the creation of various promotional materials, direct mail series, print and display ads, emails, internal and external signage, radio scripts, and organic social content. A notable achievement was the successful advocacy for a unique brand identity for the fitness center, resulting in a refreshed and customized appearance distinct from BayCare’s strict brand guidelines. My Involvement Strategy: marketing plans for pre-sale, opening, launch, operationsBrand: creation, implementation, and managementContent: email, print collateral, presentations, radio scripts, organic social, DM, advertising, signageLiaison: senior leadership, team, RWCManagement: account, brand, project, budgetTools – Google Suite, BasecampTraining – marketing, email, Canva, web

Jacksonville, Florida The Ask The Details My Involvement Links The Ask Timeline: October 2023-Present The Alleon Group engagement aimed to align the leadership team with a marketing strategy geared towards enhancing visibility, boosting brand awareness, and generating new client leads. The approach taken involved breaking down the marketing efforts into manageable phases, adopting a slower pace to suit the client’s preferences. The Details The marketing strategy prioritized elevating brand recognition and positioning the client as a trusted advisor within their industry. This was executed through initiatives such as increasing engagement on LinkedIn and monthly blog articles while ensuring consistency in branding elements and messaging. Additionally, efforts were made to track the outcomes of these strategies, resulting in a notable increase in social media presence. In three months, total engagement was up 5,300%, page views were up by 263%, and followers were up 900%. My Involvement Strategy: marketing planContent: web, blog, emailLiaison: senior leadershipManagement: account, projectsSocial: LinkedIn & Facebook strategy, content, graphicsTools: Social Pilot, WordPress, Constant Contact, Microsoft 365, LinkedIn, Canva Links Website: www.allenongroup.com+ Home content+ Resources added sections + content+ Four-Step Process added page + content+ 2024 Postal Rates added page + content Blog Posts:+ 4 for 2024 – Challenges for the Print and Mail Business+ 4 for 2024 – #1 How to Engage a Comprehensive Perspective+ 4 for 2024 – Client Success Stories Using a Comprehensive Perspective [Aug 8, 2024]+ Transform Your Business with Alleon’s Four-Step Process [Aug 1, 2024] LinkedIn+ Alleon Group