Category: Web

MetroWest JCC West Orange, New Jersey The Ask The Details My Involvement The Ask As PR Coordinator and then the Director of Marketing/Public Relations at MetroWest JCC, I spearheaded marketing and communications efforts for North America’s fourth-largest Jewish community center. The Details Upon joining in 2000, the marketing department lacked clear brand guidelines and structured marketing processes, with limited staffing resources comprising only a Director, a part-time graphic designer, a part-time writer, and additional consultants. By the time of my departure in 2013, I had expanded the department to include three graphic designers, a part-time digital consultant, and a part-time writer. During my tenure, I oversaw the introduction of two new websites and successfully integrated the JCC into the social and digital landscape, including Facebook and Google PPC. I also led the marketing and branding for a $15 million campus construction and renovation project. One of my key achievements was establishing and implementing a defined brand identity, which significantly enhanced the organization’s visibility and consistency in messaging. This included all branding and marketing for: 10,000-square-foot fitness and wellness center Indoor aquatics center with two 25-yard pools 40-acre summer day camp 20,000-square-foot early childhood center 350-seat theater and cultural arts center Café, senior center, children’s activities, and special events Membership initiatives. $15.5 million Renovation & Construction project I spearheaded the marketing and branding for the $15.5 million renovation and expansion project at JCC MetroWest. This involved creating a distinct R&E brand, keeping members informed, updating the public, and attracting new prospects throughout construction (members, early childhood, summer camps, etc.). The project, completed in June 2007, encompassed nearly the entire facility renovation, adding a 365-space parking garage, a 10,000-square-foot fitness center, a 20,000-square-foot early childhood center, and a two-story atrium with a kosher café.   My Involvement Strategy:  marketing plans for membership, fitness, events, summer camp, preschool, center for the artsBrand:  creation, implementation, managementContent:  web, blog, email, print collateral, presentations, radio scripts, organic social, DM, advertising, signageLiaison:  senior leadership, board members, staffManagement:  team, project, budgetSocial:  strategy, content, graphics Tools:  Microsoft Suite, Constant Contact, InDesign, EasyProjects, Google Analytics, Google PPC, Web (custom CMS)Training:  marketing, email, Canva, webWeb:  wireframe, content, launch, management

Mercy Fitness Center Edmond, Oklahoma The Ask The Details My Involvement The Ask As part of the Exos Marketing team, provide marketing strategy and support in partnership with Mercy Marketing and Exos staff, managing a promotions budget averaging $96,000 yearly. Focus on retaining 2,500 members and attracting new member prospects to the 50,000-square-foot state-of-the-art facility. The Details I joined this account in October 2019 to rebuild leadership relationships and manage the marketing strategy. I oversaw internal and external communications, digital advertising, website management, and brand and reputation management for Mercy Fitness Center. From 2019 until the spring of 2020, our efforts paid off, earning the trust of the General Manager, who relied on our guidance during the COVID-19 shutdowns and reopening. Despite the Mercy healthcare system’s resilience during the pandemic, budget cuts reduced our involvement. Currently, we focus on providing strategy, website maintenance and updates, Google Ads, and email newsletters. My Involvement Strategy:  marketing plans for operations, eventsBrand:  implementation and managementContent:  web, blog, email, print collateral, presentations, organic social, DM, advertising, signageLiaison:  account, staff, RWC teamManagement:  account, project, budgetSocial:  strategy, content, graphics Tools:  Google Suite, Basecamp, Canva, WordPressWeb: content, management