Exos Physical Therapy Multiple Locations, USA The Ask The Details My Involvement The Ask Timeline: November 2020 – October 2022 To provide 15+ Exos’ Physical Training sites across the U.S. with a new website, updated marketing collateral, and digital ad campaigns to attract new patients. The Details As the senior strategist and project lead, I spearheaded the launch of a new website, provided consulting on standardizing operational strategies for each site, and developed new print collateral. Additionally, I managed Google digital ad campaigns designed to attract new patients to Exos’ Physical Training sites. My Involvement Strategy: marketing plans for operationsContent: web, email, print collateral – templates, advertising, signageLiaison: senior leadership, client, teamManagement: client, project, budgetTools: Google Suite, Basecamp, CanvaWeb: content, launch
Category: Web
Community Calls
Community Calls Bergen County, New Jersey The Ask The Details My Involvement The Ask Timeline: September 2023-Present Create and establish the brand for a newly launched social action organization. community-calls.org The Details Working with the founder of Community Calls, I spearheaded the brand discovery and creation process, oversaw the development of graphic and style guidelines, logos, and Canva templates, as well as creating content, and managing the website build plus social media launch (web and social in process). Once again, the focus is on empowering the client with tools to independently manage their marketing efforts. My Involvement Brand: creationContent: webLiaison: client, teamManagement: client, project, budgetTools: Google Suite, Basecamp, Canva, WordPress Web: wireframe, content, launch
Children’s Health
Children’s Health Dallas, Texas The Ask The Details My Involvement The Ask Timeline: April 2023-September 2023 Develop a microsite for Children’s Health team members and partners integrating Exos, the Exos Fit app, and other wellness opportunities at the Dallas and Plano campuses. www.livewellexos.com The Details As the Exos marketing lead, I served as the intermediary between Exos leadership, the on-site team, and the Children’s project and marketing team. This involved navigating diverse perspectives and merging two distinct brand standards to develop the microsite’s layout and content. To facilitate the approval process amid challenges, I created a Canva layout to visually represent the site’s outline, providing stakeholders with a clearer understanding of the proposed content structure. Additionally, collaboration with the RWC Creative development team was crucial for website construction. My Involvement Brand: implementation and managementContent: webLiaison: client, staff, teamManagement: projectTools: Google Suite, Basecamp, Canva, WordPressWeb: wireframe, content, launch