Canton Heights Dental Canton, Georgia The Ask The Details My Involvement The Ask Timeline: November 2019-March 2020 Create a new website along with create and execute a marketing plan to reach new clients and retain current and past clients. www.cantonheightsdental.com The Details The approach involved collaborating with the staff to develop a simple marketing plan. This plan encompassed the creation of a new website, including content development and SEO/keyword research, alongside outreach tactics such as direct mail, email campaigns, and organic social media. Importantly, the objective was to empower the team to independently sustain marketing efforts in the long term. However, the project faced challenges due to the onset of the COVID-19 pandemic, leading to adjustments in the original scope. Despite this, marketing assistance and advice were provided during the initial stages of the pandemic. This included communication with clients and discussions with the lead staff on strategy needs. At that time, efforts were directed toward educating staff and providing content for retention and winback email campaigns. The highlight of the project was the successful launch of the new website, despite the unforeseen circumstances. My Involvement Strategy: marketing plans for current and prospective clientsContent: web, blog, emailLiaison: senior leadership, staff, teamManagement: account, client, projectTools: Google Suite, Basecamp, WordPressTraining: marketing, email, webWeb: wireframe, content, launch
Category: Web
Byer Square
San Francisco, California The Ask The Details My Involvement The Ask Timeline: May 2019-January 2021 Develop and execute a pre-sale and opening marketing strategy to engage residents and attract prospects from the surrounding community. The goal was to drive participation in fitness, social, cultural, and recreational activities, and to encourage membership at the newly constructed Byer Square. Unfortunately, the COVID-19 pandemic ended our partnership and reframed how SFJL could operate Byer Square for the next few years. The Details I provided a comprehensive pre-sale and opening marketing strategy, along with engaging content, to draw residents and prospects to this unique 30,000-square-foot Community Center. Despite the unforeseen challenges posed by COVID-19, which ultimately ended our collaboration, the initial strategy laid a strong foundation for community engagement and participation at Byer Square. My Involvement Brand: implementation and managementContent: web, digital brochure (flip book), brochuresLiaison: senior leadership, client, teamManagement: projectTools: Google Suite, Basecamp, WordPressWeb: content
Alleon Group
Jacksonville, Florida The Ask The Details My Involvement Links The Ask Timeline: October 2023-Present The Alleon Group engagement aimed to align the leadership team with a marketing strategy geared towards enhancing visibility, boosting brand awareness, and generating new client leads. The approach taken involved breaking down the marketing efforts into manageable phases, adopting a slower pace to suit the client’s preferences. The Details The marketing strategy prioritized elevating brand recognition and positioning the client as a trusted advisor within their industry. This was executed through initiatives such as increasing engagement on LinkedIn and monthly blog articles while ensuring consistency in branding elements and messaging. Additionally, efforts were made to track the outcomes of these strategies, resulting in a notable increase in social media presence. In three months, total engagement was up 5,300%, page views were up by 263%, and followers were up 900%. My Involvement Strategy: marketing planContent: web, blog, emailLiaison: senior leadershipManagement: account, projectsSocial: LinkedIn & Facebook strategy, content, graphicsTools: Social Pilot, WordPress, Constant Contact, Microsoft 365, LinkedIn, Canva Links Website: www.allenongroup.com+ Home content+ Resources added sections + content+ Four-Step Process added page + content+ 2024 Postal Rates added page + content Blog Posts:+ 4 for 2024 – Challenges for the Print and Mail Business+ 4 for 2024 – #1 How to Engage a Comprehensive Perspective+ 4 for 2024 – Client Success Stories Using a Comprehensive Perspective [Aug 8, 2024]+ Transform Your Business with Alleon’s Four-Step Process [Aug 1, 2024] LinkedIn+ Alleon Group