Hello! I’m Melissa Allen.

I’m a marketing strategist, project manager, creative thinker, book dragon, and composer of words. I’ve also got a fair eye for creative direction, play with mixed-media art, plus I dabble in simple design. I do this all while being a wife and mom of three (almost adult) kids and three fur babies.

I love the energy that surrounds a creative process:

  • Getting messy with paints
  • Falling head over heels into a marketing strategy
  • Rounding up words to turn a phrase.

Everything starts with a blank page. Let me help you with yours!

Melissa sitting on a white stool
Let's Talk

Marketing

Let's Talk

It’s not enough to “have a brochure” or a Facebook page, let’s work together to identify your customer needs and what your marketing should focus on. Our goal is to create and implement a comprehensive marketing strategy that will engage new customers, educate current customers, and grow your brand.

Have a good idea of what you want to accomplish, but would like some guidance? I can help advise you and your marketing team along the path.

  • Analyze and define short- and long-term goals
  • Craft purposeful next steps with tangible solutions
  • Fractional CMO
  • Ongoing advice and consultation

Let me help you develop a marketing strategy to effectively engage your customers. I can guide you to create a memorable (and consistent) story that flows along all your marketing materials.

  • Analyze and define short-and long-term goals
  • Develop a comprehensive marketing strategy with tangible solutions
  • Build a successful plan of action for your blog or website
  • Produce editorial calendars to keep you organized and on track
  • Create content audits to analyze your strengths and weaknesses

Ongoing advice and consultation

You know your customers and your brand but are looking for help creating a marketing plan for the year, project, or event.

  • Develop a project based marketing plan
  • Identify and craft main messaging

You have a great team – they just can’t be in two places at one time. Looking for an extra hand? I can help with your project management and team leadership.

Let's Work!

Content

Let's Talk

Need the words for a specific project? Let’s work together to create content that is aligned with your marketing goals.

  • Marketing Collateral
  • Blog & Social Posts
  • Websites
  • Brochures & Flyers
  • Newsletters
  • Presentations
  • Press Releases
  • Internal Communications



Looking for comprehensive editing assistance for a presentation, report, or book? This can include restructuring or rewriting your entire document to ensure that it’s useful for your readers, not just grammatically correct.

  • Reorganize and rewrite content
  • Deleting unnecessary or repetitive sentences
  • Identifying key ideas to develop

Copyediting (see below)

Writing for a website is different than writing a press release, for Facebook, budget, report, or … you get the message. It’s important to catch your website visitors as fast as possible and entice them to stay on your site and take action.

  • Analyze current web pages on cohesion and flow, tone, clarity, and impact
  • Rewrite current material with clarity, conciseness, and impact
  • Reword complex material into everyday terms
  • Proofread current web pages

Have something written that needs another pass-through to get it just right? The goal here is to make sure that your content is not only well-written but that your message is clear and internally consistent. Things that I will look for:

  • Sentence structure, word choice, and paragraph transitions
  • Clarity, impact, and flow
  • Consistency of text and graphics
  • Adherence to a style guide
  • Proofread

Need another set of eyes on a document, presentation, or website? This basic edit focuses strictly on style issues such as grammar, spelling, and punctuation.

  • Spelling
  • Grammar
  • Punctuation