Alleon Group

Timeline: October 2023-Present

The Alleon Group engagement aimed to align the leadership team with a marketing strategy geared towards enhancing visibility, boosting brand awareness, and generating new client leads. The approach taken involved breaking down the marketing efforts into manageable phases, adopting a slower pace to suit the client’s preferences.

The marketing strategy prioritized elevating brand recognition and positioning the client as a trusted advisor within their industry. This was executed through initiatives such as increasing engagement on LinkedIn and monthly blog articles while ensuring consistency in branding elements and messaging. Additionally, efforts were made to track the outcomes of these strategies, resulting in a notable increase in social media presence. In three months, total engagement was up 5,300%, page views were up by 263%, and followers were up 900%.

Strategy:  marketing plan
Content:  web, blog, email
Liaison:  senior leadership
Management:  account, projects
Social:  LinkedIn & Facebook strategy, content, graphics
Tools:  Social Pilot, WordPress, Constant Contact, Microsoft 365, LinkedIn, Canva

Website: www.allenongroup.com
+ Home content
+ Resources added sections + content
+ Four-Step Process added page + content
+ 2024 Postal Rates added page + content

Blog Posts:
+ 4 for 2024 – Challenges for the Print and Mail Business
+ 4 for 2024 – #1 How to Engage a Comprehensive Perspective
+ 4 for 2024 – Client Success Stories Using a Comprehensive Perspective [Aug 8, 2024]
+ Transform Your Business with Alleon’s Four-Step Process [Aug 1, 2024]

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+ Alleon Group