American Airlines
Fort Worth, Texas
Timeline: January 15-January 31, 2024
The project with American Airlines focused on updating their monthly fitness email newsletter to align with the company’s brand guidelines. The task involved a tight timeline of two weeks.
Efforts were concentrated on immersing myself in the style and content guidelines specific to American Airlines. Subsequently, the newsletter content was overhauled, a new design concept was outlined, and guidance was provided to the graphic designer to develop two versions of a refreshed monthly newsletter template on HubSpot. All these tasks were completed while adhering to timeline and budget constraints. In the first three months of utilizing the template, staff reported zero edits from the American Airlines marketing team.
Strategy: email
Content: email
Liaison: account team, RWC
Management: brand, budget, project
Tools: Google Suite, Basecamp, HubSpot
Hubspot Email Template
