Timeline: November 2019-March 2020

Create a new website along with create and execute a marketing plan to reach new clients and retain current and past clients.

www.cantonheightsdental.com

The approach involved collaborating with the staff to develop a simple marketing plan. This plan encompassed the creation of a new website, including content development and SEO/keyword research, alongside outreach tactics such as direct mail, email campaigns, and organic social media. Importantly, the objective was to empower the team to independently sustain marketing efforts in the long term. However, the project faced challenges due to the onset of the COVID-19 pandemic, leading to adjustments in the original scope. Despite this, marketing assistance and advice were provided during the initial stages of the pandemic. This included communication with clients and discussions with the lead staff on strategy needs. At that time, efforts were directed toward educating staff and providing content for retention and winback email campaigns. The highlight of the project was the successful launch of the new website, despite the unforeseen circumstances.

Strategy:  marketing plans for current and prospective clients
Content:  web, blog, email
Liaison:  senior leadership, staff, team
Management:  account, client, project
Tools:  Google Suite, Basecamp, WordPress
Training:  marketing, email, web
Web: wireframe, content, launch