Timeline: April 2023-September 2023

Develop a microsite for Children’s Health team members and partners integrating Exos, the Exos Fit app, and other wellness opportunities at the Dallas and Plano campuses.

www.livewellexos.com

As the Exos marketing lead, I served as the intermediary between Exos leadership, the on-site team, and the Children’s project and marketing team. This involved navigating diverse perspectives and merging two distinct brand standards to develop the microsite’s layout and content. To facilitate the approval process amid challenges, I created a Canva layout to visually represent the site’s outline, providing stakeholders with a clearer understanding of the proposed content structure. Additionally, collaboration with the RWC Creative development team was crucial for website construction.

Brand:  implementation and management
Content:  web
Liaison:  client, staff, team
Management:  project
Tools:  Google Suite, Basecamp, Canva, WordPress
Web: wireframe, content, launch