Exos Physical Therapy
Multiple Locations, USA
Timeline: November 2020 – October 2022
To provide 15+ Exos’ Physical Training sites across the U.S. with a new website, updated marketing collateral, and digital ad campaigns to attract new patients.
As the senior strategist and project lead, I spearheaded the launch of a new website, provided consulting on standardizing operational strategies for each site, and developed new print collateral. Additionally, I managed Google digital ad campaigns designed to attract new patients to Exos’ Physical Training sites.
Strategy: marketing plans for operations
Content: web, email, print collateral – templates, advertising, signage
Liaison: senior leadership, client, team
Management: client, project, budget
Tools: Google Suite, Basecamp, Canva
Web: content, launch