Glazer JCC & Cohn Campus
Tampa, Florida
Timeline: May 2016-May 2022; Construction & Presale, Opening & Operations
Provide pre-sale, opening, and operational marketing strategy and implementation, budget management and forecasting to drive member prospects for the fitness center in the newly constructed Bryan Glazer Family JCC; provide operational marketing strategy and implementation, and budget management for the second location, JCC on the Cohn Campus.
This JCC project spanned from construction/presale to opening/operations, with the goal of developing and implementing a comprehensive marketing strategy to drive member prospects for the fitness center within the newly renovated historic Fort Homer Hesterly Armory while also impacting membership at the Cohn Campus.
Strategy: marketing plans for pre-sale, opening/launch, operations, events
Brand: implementation and management
Content: web, blog, email, print collateral, presentations, radio scripts, organic social, DM, advertising, signage
Create: print collateral (flyers to signage), social, presentations
Liaison: senior leadership, account, staff, team
Management: account, project, budget
Social: strategy, content, graphics
The Bryan Glazer Family Jewish Community Center opened in December 2016 to serve as a hub for the larger Tampa community. Located in the historic Fort Homer Hesterly Armory, the center renamed in 2023 to the Shanna and Bryan Glazer JCC, comprises more than 100,000 square feet of health and fitness facilities, recreation, visual and performing arts, a business accelerator, aquatics center, senior living center, teen programming, family services, a food bank, and also offers a variety of virtual programming for all ages.
The Glazer JCC sister site is JCC on the Cohn Campus, a 21-acre facility that is home to family services, community programming, a well-established preschool, assisted living residences, and a large fitness and aquatics center with multiple outdoor athletic fields and courts and a childcare center.