Timeline: January 2018-September 2022; Construction & Presale, Opening & Operations

Create and establish the brand for a new wellness and aquatics club on the Southwestern College campus in Chula Vista, California. Develop and implement pre-sale, opening, and operational marketing strategies to attract and retain members from the College campus and surrounding community.

As the lead of the RWC team, acting as the Exos marketing arm, I spearheaded the establishment and promotion of the Health First Fitness Club (HFFC) to Southwestern students, faculty, staff, and community members. This comprehensive effort included creating the brand and voice for HFFC and developing all necessary marketing collateral for presale, opening, and operations. Leading the RWC marketing team, I oversaw the production of (and created content for) a wide range of materials, including facility signage and banners, organic and paid social media content on Facebook and Instagram, Google digital ads, a new website, and various printed materials such as direct mailers, brochures, flyers, rack cards, and guest passes.

Strategy:  marketing plans for pre-sale, opening, launch, operations, events
Brand:  creation, implementation, and management
Content:  web, print collateral, organic and paid social, DM, Google digital ads, advertising, signage
Liaison:  client, staff, team
Management:  client, project, RWC team
Tools:  Google Suite, Basecamp, Canva, WordPress
Web: wireframe, content, launch