As PR Coordinator and then the Director of Marketing/Public Relations at MetroWest JCC, I spearheaded marketing and communications efforts for North America’s fourth-largest Jewish community center.

Upon joining in 2000, the marketing department lacked clear brand guidelines and structured marketing processes, with limited staffing resources comprising only a Director, a part-time graphic designer, a part-time writer, and additional consultants. By the time of my departure in 2013, I had expanded the department to include three graphic designers, a part-time digital consultant, and a part-time writer.

During my tenure, I oversaw the introduction of two new websites and successfully integrated the JCC into the social and digital landscape, including Facebook and Google PPC. I also led the marketing and branding for a $15 million campus construction and renovation project. One of my key achievements was establishing and implementing a defined brand identity, which significantly enhanced the organization’s visibility and consistency in messaging.

This included all branding and marketing for:

• 10,000-square-foot fitness and wellness center
• Indoor aquatics center with two 25-yard pools
• 40-acre summer day camp
• 20,000-square-foot early childhood center
• 350-seat theater and cultural arts center
• Café, senior center, children’s activities, and special events
• Membership initiatives.
• $15.5 million Renovation & Construction project

Strategy:  marketing plans for membership, fitness, events, summer camp, preschool, center for the arts
Brand:  creation, implementation, management
Content:  web, blog, email, print collateral, presentations, radio scripts, organic social, DM, advertising, signage
Liaison:  senior leadership, board members, staff
Management:  team, project, budget
Social:  strategy, content, graphics
Tools:  Microsoft Suite, Constant Contact, InDesign, EasyProjects, Google Analytics, Google PPC, Web (custom CMS)
Training:  marketing, email, Canva, web
Web:  wireframe, content, launch, management