As part of the Exos Marketing team, provide marketing strategy and support in partnership with Mercy Marketing and Exos staff, managing a promotions budget averaging $96,000 yearly. Focus on retaining 2,500 members and attracting new member prospects to the 50,000-square-foot state-of-the-art facility.

I joined this account in October 2019 to rebuild leadership relationships and manage the marketing strategy. I oversaw internal and external communications, digital advertising, website management, and brand and reputation management for Mercy Fitness Center. From 2019 until the spring of 2020, our efforts paid off, earning the trust of the General Manager, who relied on our guidance during the COVID-19 shutdowns and reopening. Despite the Mercy healthcare system’s resilience during the pandemic, budget cuts reduced our involvement. Currently, we focus on providing strategy, website maintenance and updates, Google Ads, and email newsletters.

Strategy:  marketing plans for operations, events
Brand:  implementation and management
Content:  web, blog, email, print collateral, presentations, organic social, DM, advertising, signage
Liaison:  account, staff, RWC team
Management:  account, project, budget
Social:  strategy, content, graphics
Tools:  Google Suite, Basecamp, Canva, WordPress
Web: content, management