Timeline: April 2019-May 2022; Construction & Presale, Opening & Operations

The OAK Health Club project spanned from construction/presale to opening/operations, with the goal of developing and implementing a comprehensive marketing strategy to drive member prospects for the fitness center within the newly constructed free-standing wellness center.

Working together with ASI (parent company of AARP) and Exos, I collaborated on the development of the new facility’s unique brand and vision. Coordinating the ASI and Exos leadership teams, I created the marketing strategy and budget for pre-sale, opening. We then moved into regular operations, programming promotions, and member communications to increase engagement and retention while continuing to grow the OAK member base. Marketing assets included a website, Facebook and Instagram channels, Google and Facebook PPC, direct mail series, print ads, emails, and organic social content.

Strategy:  marketing plans for pre-sale, opening, launch, operations, events
Brand:  creation, implementation, management
Content:  web, email, print collateral, presentations, organic social, DM, advertising, signage
Liaison:  senior leadership, account, staff
Management:  account, client, project, budget
Social:  strategy, content, graphics
Tools:  Google Suite, Basecamp, Canva, WordPress
Training:  marketing, Canva, web
Web:  content