Timeline: January 2015-May 2015

The organic farm and food cooperative was looking for help with their website content as well as upleveling their membership emails and social media posting strategy. I developed a consistent email and social calendar. Plus worked with the web designer on updating website content including on-page content, blogs, and recipes.

I developed a comprehensive and consistent email and social media calendar to enhance engagement and communication with members. I also influenced their tabling presence and point-of-purchase (POP) items with new graphics and copy. Additionally, I collaborated closely with the web designer to update and revitalize the website, focusing on improving on-page content, creating informative and engaging blog posts, and adding a variety of new recipes to attract and retain visitors. These efforts helped streamline the cooperative’s digital presence and foster a stronger connection with its community.

Strategy:  social, email, web
Content:  web, blog, email, recipes, print collateral, organic social
Liaison:  client, account
Management:  account, client, project, budget
Social:  strategy, content, graphics
Tools:  Hootsuite, Pages, Numbers, InDesign (PC)