Timeline: June 2022-August 2023; Construction & Presale, Opening & Operations

The Savoy Club at The GM Building, NYC is a collaboration between BXP and Exos of the construction and launch of a high-class fitness club as a tenant amenity. The project timeline spanned from June 2022 to August 2023, with previews in December 2022 and the official opening in January 2023.

My involvement began the construction phase, drawing on past experience and insights from other Exos opening sites to address operational and marketing needs. This required close coordination with the Exos D&D team as well as the BXP team to ensure alignment with their expectations for a premium fitness experience to complement their tenant amenities. One of the key aspects of the project was building a cohesive brand that seamlessly integrated Exos and BXP branding elements. This included developing a website, establishing social channels, and creating marketing materials for both the launch and ongoing operations. These materials ranged from Canva templates for brochures, flyers, and other collateral to email templates in MindBody, signage, and tenant presentations.

Strategy:  marketing plans for pre-sale, opening, launch, operations, events
Brand:  creation, implementation, management
Content:  web, print collateral, presentations, organic social, signage
Liaison:  client, account, staff, team
Management:  client, project, budget
Social:  strategy, content, graphics (Canva)
Tools:  Google Suite, Basecamp, Canva, WordPress; Club Automation
Training:  marketing, email, Canva, web
Web:  wireframe, content, launch