Strategic Marketing Professional
Creative and detail-oriented marketing professional with significant experience supporting clients within both non-profit and for-profit sectors through strategic planning, creative solutions, and skillful consulting.
- Expert in seamlessly integrating creativity and analytics to craft compelling marketing and communication strategies, plans, content, and promotions.
- Thrives on diverse perspectives, consistently exploring alternative angles to uncover hidden opportunities.
- Energetic leader fostering strong interpersonal connections to inspire teams
and clients, adeptly managing details and resources for maximum impact.
My Skills and Achievements
Education
B.A., Communications & Public Relations
University of North Florida
1991-1992
Munich Campus, Germany
University of Maryland
1991-1992
Areas of Expertise
Soft Skills
Adaptability
Attention to Detail
Communication
Creativity
Interpersonal Skills
Leadership
Mentoring
Presentation
Problem-Solving
Teamwork
Time Management
Technical Skills
Adobe Acrobat Pro
Google Suite
Microsoft 365 & Office Suite
Basecamp
Canva
Constant Contact
Facebook
Harvest
Instagram
Toggle Track
ChatGPT
InDesign
HubSpot
LinkedIn
MailChimp
Meta Business
Threads
WordPress
Professional Experience
2015-Present
Strategic Lead, Senior Marketing Consultant
Creative and detail-oriented marketing professional with significant experience supporting clients within both non-profit and for-profit sectors through strategic planning, marketing solutions, and skillful consulting.
- Expert in seamlessly integrating creativity and analytics to craft compelling marketing and communication strategies, plans, content, and promotions.
- Thrives on diverse perspectives, consistently exploring alternative angles to uncover hidden opportunities.
- Energetic leader fostering strong interpersonal connections to inspire teams and clients, adeptly managing details and resources for maximum impact.
2014-Present
Creativity Maven | Strategic Thinker | Marketing Consultant
Independent marketing consultant offering marketing strategy, guidance, and implementation services to businesses and non-profit organizations. Developing innovative marketing solutions tailored to individual needs and specialized niches.
- Offer counsel on marketing strategy, brand positioning, messaging, and identity, ensuring consistency across all marketing channels.
- Provide guidance on digital marketing initiatives, including website content, social media, and content marketing, to engage customers and members.
- Produce compelling content to help drive social interaction and website traffic, enhancing brand authority, and engaging target audiences.
2013-2015
Adventure Coordinator
Embarked on a two-year adventure with husband and three children.
- Managed logistics and itinerary planning for a global journey to 10 countries, demonstrating organizational skills, adaptability, and cultural awareness.
2000-2013
Director, Marketing/PR
Oversaw marketing and communications for North America’s fourth-largest Jewish community center with a $15 million operating budget.
- Developed and executed annual marketing plan aligning with organizational goals, while implementing and supervising the brand strategy, ensuring quality and consistency.
- Led strategic planning, project management, and supervision of both traditional and digital marketing efforts, increasing the marketing team, and optimizing workflow procedures.
- Developed and implemented marketing strategies to meet membership goals, preschool and summer camp enrollments, attendance at Cultural Arts events, as well as supporting development initiatives such as a $15 million renovation and construction campaign.
- Worked closely with the Board and Committees, while also providing education to both leadership and staff.
1999-2000
Public Relations Coordinator
Collaborated with senior leadership on internal and external communications.
- Created content and assisted in organizing the quarterly newsletter and Town Halls, as well as quarterly tracking materials, and contributed to the intranet site.
- Formulated external marketing materials, such as press releases, letters, and articles for clients’ newsletters and publicity requirements.
1998-1999
Coordinator of Public Relations & Development
Managed media relations and marketing activities for the museum’s annual operating budget of $2.3 million.
- Crafted news releases, pitched stories, and conducted research for media requests and inquiries related to all traveling and permanent exhibits, plus special events.
- Oversaw and expanded the constituent database, encompassing both current and past members, utilizing direct mail appeals, special events, and individual outreach.
1995-1998
Community Director
Oversaw fundraising campaigns and supervised volunteer-led special events for the Florida and New Jersey Chapters.
- Florida: Elevated WalkAmerica revenue from $63,000 to $90,000, plus an additional $21,000 through WalkMania, Blue Jeans for Babies, and Even It Up.
- Florida: Established the inaugural Communications Committee and first Strategic Communications Plan.
- New Jersey: Managed special events and educational programs, generating $100,000 in Hunterdon County and $45,000 in Warren County for WalkAmerica 1998.